Clearly, audiences across the world are embracing the new linear viewing experience, as a growing number of content owners deliver their niche content to platforms globally. Viewership hours and content monetization on FAST have shown a similar growth trend across EMEA, APAC and Latin America.
In the U.S., ad impressions increased by 67% between April and September of this year, and, compared to last quarter, viewership hours were up by 18%.
are increasingly savoring free ad-supported linear channels that offer a wide range of content genres. The consumer demand is there - and they are telling us they want more FAST platforms and linear channels, rather than on-demand experiences.”Īudiences across the world are embracing FASTĬonsumers beyond the U.S. “For both content owners and advertisers, this means now is the time to monetize premium content through an ad-only business model. “With the undeniable shift to CTV, free ad-supported models have emerged as front-runners in the race for consumer attention and ad revenue,” said Srinivasan KA, co-founder, Amagi. The report analyzed QoQ growth of total hours of viewing (HOV) and ad impressions (Q2: April – June 21 vs Q3: July – September 2021) and monthly growth of the two key metrics between April – September 2021, across 1200+ channels on 50+ FAST platforms on Amagi’s dynamic ad insertion platform.
At the same time, advertisers are shifting their dollars from traditional TV to streaming TV, with marketers estimated to spend over $25 billion on advertising-supported video by 2025.Īgainst this background, Amagi’s new report unravels the global FAST narrative, also highlighting that news ranks as the top performing genre in the world. have at least one CTV, used by at least one person every month. As of 2021, almost 83% of households in the U.S. While consumers have been shifting to CTV for years, the pandemic led to a significant increase in CTV adoption, giving FAST services a big boost. The report aggregates data from its proprietary platform, Amagi ANALYTICS on viewership and content monetization trends on top ad-supported platforms across the U.S. Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced the second edition of its quarterly industry report, which reveals that FAST is steadily making inroads into all regions around the world, powered by Connected TV (CTV). and across the globe, according to Amagi Global FAST report analyzing 1200 channelsįree Ad Supported Streaming TV (FAST) is no longer a U.S.-centric phenomenon, according to the Amagi Global FAST report.